Although Below Your Belt is

first and foremost the name of

a new sensation in luxury grooming
both sexes, it also transcends
its product by representing
a lifestyle of enjoying beauty
and glamour. It addresses a
new generation of people who
respect the power of
appearence and who recognize
the value of enjoying life to the
fullest.

Hygiene awareness streamlined
aesthetics have introduced
grooming on a regular basis a
long time ago, but not until
now, with BYB, has grooming
and health preservation become
a way of life, and BYB is a
testament to this. Not only is
it the smoothest and richest
grooming application available
on the market anywhere, but it
is also the concrete
manifestation of you becoming
the best you can be and
staying that way.