THE CREATOR
Picture an amalgam of Virgin
Atlantic's Sir Richard Branson and
Gucci's debonair Tom Ford, and
you are closing in on the equally
dashing Scandinavian newcomer
to fashion and lifestyle dicta,
Hans F. Hansen. With chiseled
Scandinavian features into the
world of design with none of the
reticence one might expect of a
comparative neophyte among
giants. It seems that with BYB,
Hans F Hansen manages to
incorporate contrasting worlds
as he builds his brand bouquet
with elements from Tom Ford's
edginess, class and crude yet
elegant expressive style, and
Hugh Hefner's glamour and
erotic iconography. With the rally
cry; "Being Smooth is no longer a
Question. It's the Answer" he
introduces a fresh set of rules
for a game as old as time,
climbing to new dizzying heights
in both lifestyle and fashion.
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A New Sensation in Grooming
With the determination of a leader, the discipline of pro athlete and spirit of perseverance, Hans F Hansen sought out the training and cultivated the skills he needed to become a major design force in the lifestyle, beauty and fashion industries.
Although BYB is first and foremost the name of a new sensation in luxury grooming for both sexes, it also transcends its product by representing a lifestyle of enjoying beauty and glamour. It addresses to a new generation of people who respect the power of appearance and who recognize the value of enjoying life to the fullest.
BYB is not only the smoothest and richest grooming application available on the market anywhere, but it is also the concrete manifestation of you becoming the best you can be and staying that way.
With love
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